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预制菜本身没有问题,但西贝的危机公关不及格
第一财经·2025-09-15 12:07

Core Viewpoint - The controversy surrounding pre-prepared dishes involving Luo Yonghao and Xibei highlights the need for transparency and consumer education regarding the food industry, while also showcasing Xibei's inadequate crisis management strategies [3][4][6]. Group 1: Pre-prepared Dishes - Pre-prepared dishes are a legitimate product of food industrialization and can be accepted by consumers if transparency and quality ingredients are ensured [3]. - The acceptance of pre-prepared dishes varies by restaurant type; high-end establishments should prioritize freshly made dishes, while standardized fast food chains may rely on pre-prepared options [4]. Group 2: Crisis Management - Xibei's crisis management was ineffective, as the founder engaged in a personal battle with Luo Yonghao instead of employing a professional PR team to handle the situation [6]. - The decision to open the kitchen for public inspection backfired, exposing pre-prepared ingredients and providing Luo Yonghao with ammunition for further criticism [6]. - Xibei's apology letter listed nine specific corrective measures, but some of these raised further questions among consumers regarding the quality and sourcing of ingredients used previously [7][8][9][10][11][12][13][14][15]. Group 3: Recommendations for Xibei - Moving forward, Xibei should focus on internal improvements, maintain a unified communication strategy, and engage professional legal and consulting teams to navigate the crisis effectively [15].