“东北雨姐”带货红薯粉厂商被强制执行671万元，其账号或将于10月解封

Core Viewpoint - The article discusses the recent legal issues faced by Chaoyang Liuhe Noodle Manufacturing Co., Ltd., including a significant penalty related to false advertising of their sweet potato noodles, which were found to contain tapioca starch instead of sweet potato [2][8][14]. Company Overview - Chaoyang Liuhe Noodle Manufacturing Co., Ltd. was established in February 2014, with a registered capital of 30,000 RMB. The company operates in the food manufacturing industry, focusing on food production and sales [6][8]. - The company is co-owned by Wang Yueguo, Wang Shousheng, and Wang Shouhong [6]. Legal Issues - The company has recently been ordered to pay a penalty of approximately 6.7176 million RMB due to violations related to the production and sale of their sweet potato noodles, which were found to contain misleading ingredients [2][8]. - The penalty was a result of an investigation initiated by the Chaoyang Market Supervision Administration, which found that the product's ingredient list was misleading, failing to disclose the presence of tapioca starch [8][14]. Market Context - The company was promoted through the live-streaming platform by a popular influencer known as "Northeast Yujie," who has a significant following and previously achieved high sales volumes [9][14]. - Following the exposure of the misleading product claims, "Northeast Yujie" faced a trust crisis, leading to a temporary ban on her social media accounts [14][16].