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业绩拉动估值回暖,游戏公司打了个“翻身仗”
第一财经·2025-09-15 14:46

Core Viewpoint - The gaming industry in A-shares is experiencing a significant rebound, with many companies seeing their stock prices and market values double this year, driven by improved fundamentals, policy support, and the deepening application of AI technology [3][4][16]. Group 1: Market Performance - Perfect World and Xinghui Entertainment saw their stocks hit the daily limit, while companies like 37 Interactive Entertainment and Giant Network experienced gains exceeding 6% [3]. - The A-share gaming index has risen over 60% this year, reaching a historical high of 1697, with a closing value of 1688.6 [9]. - Century Huatong has become the largest gaming company in A-shares by market value, with a year-to-date stock price increase of over 300%, reaching a market cap of 149.3 billion [6][8]. Group 2: Financial Performance - Century Huatong reported a revenue of 17.207 billion yuan for the first half of 2025, a year-on-year increase of 85.5%, and a net profit of 2.656 billion yuan, up 129.33% [9][14]. - Giant Network's revenue for the first half of 2025 was 1.662 billion yuan, a 16.47% increase, with a net profit of 777 million yuan, up 8.27% [14]. - The gaming sector's overall revenue increased by 22.8% year-on-year in the first half of 2025, indicating a strong recovery [14]. Group 3: Industry Trends - The gaming industry is witnessing a turnaround after a period of decline, with the actual sales revenue reaching 168 billion yuan in the first half of 2025, a growth of over 14% [16]. - The number of game licenses issued has increased by 20% year-on-year, with a total of 1,119 licenses granted from January to August 2025, promoting the development of quality new games [16]. - AI technology is being increasingly integrated into game development and operations, improving efficiency and reducing costs by 20-30% [16][17]. Group 4: Investment Sentiment - Public funds have significantly increased their investment in the gaming sector, with a market value of 21.503 billion yuan, accounting for 59.17% of the media sector [18]. - Analysts view the gaming industry as a resilient sector with high potential for growth, comparing it to the innovative pharmaceutical industry in terms of investment characteristics [19]. - Despite the overall recovery, there is a notable disparity in performance among companies, with leading firms driving the market while mid-tier companies face significant survival pressures [20].