手握西贝6000万咨询费的华与华，被罗永浩炮轰冤吗

Core Viewpoint - The article discusses the recent controversy involving consulting firm Hua Yu Hua and its relationship with Xibei, highlighting the impact of public opinion and the role of social media in shaping brand perception and crisis management [1][7]. Group 1: Incident Overview - Hua Yu Hua has been criticized after its founder publicly supported Xibei's chairman, which led to a backlash from internet personality Luo Yonghao, who accused the firm of misleading practices [1][3]. - Luo Yonghao's criticism prompted Hua Yu Hua to apologize, and Xibei subsequently issued a public apology, indicating a resolution to the immediate conflict [1][7]. - The incident has raised questions about the effectiveness of Hua Yu Hua's consulting services and its role in crisis management for its clients [1][5]. Group 2: Financial Aspects - Hua Yu Hua has reportedly received over 60 million yuan in consulting fees from Xibei over a decade, suggesting a long-term partnership that has been financially beneficial for both parties [3][5]. - The firm has established a subscription-based consulting model, indicating a shift in how consulting services are monetized and valued [3][5]. Group 3: Industry Insights - The incident has sparked discussions about the blurred lines between public relations and marketing consulting, with experts emphasizing the need for clear roles in crisis situations [9][10]. - The article notes that effective crisis management requires timely and professional responses, contrasting with the emotional reactions often exhibited by company leaders [10][11]. - The public's perception of brands is heavily influenced by emotional responses rather than just factual accuracy, highlighting the importance of understanding consumer sentiment in crisis communication [11][12].