QuestMobile 2025年8月AI应用行业月度报告：移动端应用用户规模达到6.45亿，5大类应用、23个赛道厮杀激烈

Core Insights - The article discusses the "AI Application Industry Monthly Report" for August 2025, highlighting the growth and challenges within the AI application landscape, driven by government initiatives and user engagement metrics [3][4][7]. Group 1: Industry Overview - The "Opinions on Deepening the Implementation of 'Artificial Intelligence +'" was released by the State Council, outlining milestones for 2027, 2030, and 2035, focusing on enhancing foundational model capabilities and data supply innovation [4][7]. - As of August 2025, the user base for native apps in the internet and AI technology sector reached 277 million, while In-App AI users totaled 622 million, indicating a combined AI application user base of 645 million [4][22]. Group 2: User Engagement and Growth Metrics - The top 50 AI applications by monthly active users show that In-App AI applications dominate with 29 entries, followed by PC web applications (9), mobile AI assistants (6), native apps (5), and PC client applications (1) [4][28]. - The leading AI search engine and comprehensive assistant applications have user bases of 672 million and 651 million, respectively, with AI information retrieval emerging as a significant growth area, showing a 39% month-over-month increase [4][26][38]. Group 3: Competitive Landscape - The competitive landscape reveals that while major applications continue to grow, long-tail applications (under 100,000 users) are struggling, with an average month-over-month decline of 6.7% [5][37]. - Mobile AI assistants from manufacturers like OPPO, Xiaomi, and Huawei hold significant market shares, with user engagement rates varying, where Xiaomi's assistant shows a 37.7% active user rate due to its integration with smart home devices [5][58]. Group 4: Application Categories and Challenges - The report categorizes AI applications into five main types, each facing unique challenges: native apps are stable but long-tail applications struggle; In-App AI applications show a clear divide between top and bottom performers; and PC applications are experiencing traffic declines [5][35][46]. - The AI search sector is characterized by a "function easy to popularize, habit hard to cultivate" dilemma, with only three of the top ten search applications achieving over 10% usage [67][69]. Group 5: Future Directions - The future focus for mobile AI assistants is shifting towards enhancing user experience and retention, with a growing emphasis on intelligent data management and personalized services [57][60]. - The integration of AI search with service offerings is becoming a consensus, with the need to stimulate user search behavior being critical for commercial success [73][75].