宗馥莉又放大招

Core Viewpoint - The article discusses the potential rebranding of Wahaha to "Wah Xiaozong" and the implications of this decision amidst internal power struggles and the challenges faced by distributors [5][9][11]. Group 1: Brand Change and Internal Dynamics - Wahaha plans to change its brand to "Wah Xiaozong" starting from the 2026 sales year due to legal risks associated with the current brand [5][10]. - The decision to rebrand is seen as a move by Zong Fuli to gain greater control over the company, especially after the passing of the founder, Zong Qinghou [9][10]. - The current ownership structure complicates the use of the Wahaha brand, requiring unanimous consent from all shareholders for its continued use [10][11]. Group 2: Distributor Reactions and Market Challenges - Distributors express strong opposition to the new brand, with 99% indicating they would not support or sell "Wah Xiaozong" products [14]. - The transition to a new brand is expected to face significant resistance, as distributors are concerned about the viability of selling a brand that lacks established recognition [14][15]. - Many distributors are currently struggling with low profit margins, with net profits reported at only 2% to 3% after costs, leading to a crisis of confidence in the brand [18][19]. Group 3: Historical Context and Future Implications - The article highlights that Zong Fuli's previous attempts to establish her own brand, KellyOne, faced challenges, indicating potential difficulties in successfully launching "Wah Xiaozong" [15]. - The brand value of Wahaha is significant, estimated at 91.187 billion yuan, making the potential shelving of the brand a critical concern for all stakeholders [11]. - The ongoing internal conflicts and the need for a clear long-term strategy from Zong Fuli are crucial for stabilizing distributor relationships and ensuring the brand's future success [19].