“三只羊”复播，大小杨哥缺席，客服回应

Core Viewpoint - The company "San Zhi Yang" has resumed its live streaming activities after a year of silence, indicating a potential recovery and strategic shift in its business model, particularly with the launch of its membership-based app "Xiao Yang Zhen Xuan" [1][3][5]. Group 1: Resumption of Live Streaming - On September 15, 2023, "San Zhi Yang" resumed live streaming with its hosts using a matrix format, achieving over 100,000 viewers in the first few minutes [1]. - The hosts indicated that the primary purpose of the live stream was to reconnect with the audience rather than focus on sales [1]. Group 2: Launch of Membership App - In April 2023, "San Zhi Yang" launched the "Xiao Yang Zhen Xuan" app, which operates on a membership model costing 99 yuan per year, offering exclusive discounts and services [2][5]. - The company clarified that the app's launch does not signify a withdrawal from live streaming but aims to enhance product quality and diversify shopping options for consumers [5]. Group 3: Regulatory Issues and Penalties - "San Zhi Yang" faced significant penalties totaling 68.9495 million yuan due to issues related to its live streaming sales, including misleading product origins [6][7]. - The company has been actively working on rectifying these issues, establishing a comprehensive reform team to address various operational aspects [7].