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拒餐厅“投喂”预制菜,消费者盼餐饮“于东来”
21世纪经济报道·2025-09-16 04:43

Core Viewpoint - The ongoing debate surrounding pre-prepared dishes (pre-cooked meals) highlights consumer concerns about transparency and quality in the restaurant industry, with a call for responsible figures in the sector to balance operational efficiency and consumer rights [1][10]. Definition and Standards - Pre-prepared dishes are defined as meals made from one or more food products, processed industrially without preservatives, and requiring heating or cooking before consumption [3]. - The regulatory framework mandates that pre-prepared dishes must not contain preservatives and must be maintained through cold chain logistics to ensure safety and freshness [4]. Industry Context - The pre-prepared meal sector addresses challenges in the restaurant industry, such as high rental and labor costs, by providing standardized and efficient food solutions [5]. - The market for pre-prepared dishes in China is projected to reach 617.3 billion yuan by 2025, with a year-on-year growth of 27.3% [7]. Consumer Perception - Consumer acceptance of pre-prepared dishes varies significantly by dining context, with over 50% acceptance in fast-food settings but only 8.8% in high-end restaurants [8]. - The core issue is not the technology behind pre-prepared dishes but rather the lack of regulatory clarity and transparency, leading to consumer resistance [9]. Future Directions - To improve consumer trust, businesses must protect consumer rights and provide clear information about the use of pre-prepared dishes in their offerings [10]. - The establishment of national standards for pre-prepared dishes is underway, which will clarify definitions and regulatory requirements, marking a shift towards a more compliant industry [11]. - The future of the restaurant industry will likely see a coexistence of traditional hand-crafted dishes and pre-prepared options, emphasizing the need for technological integration and robust regulations [12].