WitsView睿智显示·2025-09-16 07:24Core Viewpoint - TCL Huaxing's entry into the Mini LED COB display market signifies a strategic move to leverage its brand, scale, and cost advantages in a highly competitive sector, aiming to capture market share in the P1.2 pitch area, which is currently in high demand [2][3][12]. Group 1: TCL Huaxing's MLED Technology Layout - TCL Huaxing has established a clear strategy for its MLED technology, positioning LCD as a foundational technology, OLED for medium and small-sized markets, and MLED for both backlight and direct display applications [3][6]. - The company is enhancing its vertical integration by collaborating with Sanan Optoelectronics to develop Micro LED chips, focusing on core technologies and materials [6][7]. Group 2: Market Dynamics and Growth Potential - The Mini LED COB direct display market is experiencing a dual dynamic of oversupply and emerging demand, with production capacity expected to reach 88,700 square meters per month by 2025 [8][10]. - The demand for Mini LED displays is projected to grow significantly, with a 92% year-on-year increase in chip shipments expected in 2024, driven by declining costs and expanding application scenarios [10][11]. Group 3: Competitive Landscape - Major panel manufacturers like BOE and HKC have already invested over 60 billion yuan in the Mini LED COB market, indicating a competitive environment for TCL Huaxing [13][15]. - The entry of large panel manufacturers into the LED direct display market is expected to intensify competition, potentially leading to market consolidation and the exit of smaller players [21][23]. Group 4: Emerging Applications and Regional Markets - New application scenarios such as corporate meetings, education, and LED cinema screens are driving demand, with the LED cinema screen market expected to see over 60 installations in China by 2024 [11][12]. - Emerging markets in Southeast Asia, the Middle East, and Latin America are identified as growth areas for LED displays, with companies like Leyard increasing their focus on these regions [12][21].