都是华与华的甲方，西贝为什么没像蜜雪冰城一样逆转危机？

Core Viewpoint - The conflict between Xibei and Luo Yonghao has escalated into a public debate over the use of pre-prepared dishes in the restaurant industry, highlighting issues of transparency and consumer trust in food safety [4][15][20]. Summary by Sections Incident Overview - Luo Yonghao criticized Xibei for using pre-prepared dishes, which he found unappetizing and overpriced, sparking significant public discussion [6][19]. - Xibei's founder, Jia Guolong, responded by denying the use of pre-prepared dishes and threatened legal action against Luo Yonghao, which further fueled the controversy [7][10]. Company Response - Xibei announced that all kitchens would be open for public inspection and introduced a "Luo Yonghao menu" to encourage consumer engagement [7][8]. - Despite these efforts, media investigations revealed that some of Xibei's ingredients, such as frozen chicken wings and broccoli, had long shelf lives, raising consumer concerns about freshness [8][19]. Public Reaction - The public's reaction to Xibei's use of frozen ingredients was overwhelmingly negative, with many questioning the company's commitment to quality and transparency [8][19]. - Xibei's official apology and commitment to improve operations by 2025 were met with skepticism, as the brand struggled to regain consumer trust [13][15]. Industry Context - The incident reflects broader issues in the restaurant industry regarding the classification of pre-prepared dishes and the lack of clear regulations, which complicates consumer understanding of food safety [15][20]. - The contrasting public reception of Xibei and other brands like Mixue Ice City illustrates the importance of brand positioning and consumer perception in the food service sector [19][20]. Strategic Missteps - Xibei's high pricing strategy and failure to align its brand values with consumer expectations contributed to its negative reception during the crisis [20][24]. - The company's confrontational response to consumer criticism, rather than a more empathetic approach, was identified as a significant strategic error [23][24].