经济观察报·2025-09-16 10:13Core Viewpoint - The article discusses the increasing trend of "policy transfer" in the short-term health insurance sector, particularly in the context of slowing growth in new medical insurance policies. Existing customers are becoming a key target for mid-to-high-end medical insurance products, with insurance brokers and platform institutions actively promoting policy transfers [1][4]. Group 1: Policy Transfer Phenomenon - The phenomenon of "policy transfer," common in auto and long-term insurance sales, is now emerging in the short-term health insurance sector [2]. - An example is provided where a client, Ms. Liu, is advised by her insurance broker to transfer her expiring medical insurance policy to a new product, "Zhongminbao," which offers expanded coverage despite a significant increase in premium from several hundred to nearly 2000 yuan [3]. Group 2: Transfer Rules and Conditions - Different insurance products have varying rules for policy transfers. For instance, "Zhongminbao" requires the previous policy to be active and past the waiting period, with a minimum coverage of 150,000 yuan and a maximum deductible of 10,000 yuan [4]. - The transfer process is noted to be more complex than direct purchasing, requiring clients to submit their original policy details and health disclosures, which increases operational costs for insurance companies [4]. Group 3: Changing Consumer Demands - Consumer demand for medical insurance is evolving, with products that cover outpatient medications and special medical services becoming more popular. Products with relaxed health disclosures are particularly attractive to individuals with pre-existing health conditions [5]. - The expansion of coverage responsibilities is leading to increased premiums, and brokers can earn higher commissions by promoting more comprehensive mid-to-high-end medical insurance products [5]. Group 4: Considerations for Consumers - While policy transfers can waive waiting periods, consumers must be cautious about the underwriting process, which may be less convenient if health conditions fall within the inquiry limits. Existing health issues may not be covered under the new policy [5].