Core Viewpoint - The article highlights the journey of vivo, a smartphone manufacturer that has evolved from a small factory in Dongguan to a global technology giant over the past 30 years, emphasizing its resilience and adaptability in a competitive market [1][2][6]. Group 1: Company Overview - In 2025, vivo is expected to mark a significant milestone, yet the first eight months of the year have been relatively quiet for the company [2]. - vivo sold 22.7 million smartphones globally in Q1 2025, capturing a market share of 7.4%, with a year-on-year growth of 6.3%, and further increased sales to 27.1 million units in Q2, reflecting a 4.8% growth [2][3]. - The launch of the "vivo Vision Exploration Edition," the lightest mixed reality headset globally, showcases vivo's commitment to innovation with features like dual 8K display and advanced interaction capabilities [2][3]. Group 2: Historical Context - vivo's history is marked by significant challenges, including competition from established players like Motorola and Apple, which shaped its strategic direction [4][11]. - The company faced a critical turning point in 2012 when it nearly went bankrupt, but a successful product launch revitalized its market position [16][17]. - The evolution of vivo from a telephone manufacturer to a smartphone leader reflects broader trends in China's industrial development and the rise of the consumer electronics market [19][20]. Group 3: Competitive Landscape - vivo operates in a highly competitive environment, facing both domestic and international rivals, which necessitates a focus on quality and user-oriented innovation [12][13]. - The company has consistently emphasized a culture of quality, illustrated by a notable incident where a defective product was destroyed to uphold standards [13]. - vivo's growth trajectory aligns with the broader narrative of China's manufacturing sector, which has transitioned from low-cost production to high-tech innovation [21][22]. Group 4: Future Outlook - Looking ahead, vivo aims to leverage advancements in AI, mixed reality, and robotics to establish itself as a leading global brand [25][26]. - The company recognizes the need for continuous innovation and strategic partnerships to maintain its competitive edge in the rapidly evolving technology landscape [35][36]. - vivo's future strategy will focus on enhancing its technological capabilities while fostering a culture of collaboration and shared success among stakeholders [37][38].
雁行致远30年：vivo实业思维启示录
凤凰网财经·2025-09-16 12:59