第一财经·2025-09-16 15:58Core Viewpoint - JD.com is expanding into the hotel and travel industry, aiming to optimize supply chain costs and improve profitability for hotel operators, while avoiding price wars that could harm the ecosystem [3][5]. Group 1: Business Strategy - JD.com has launched the "JD Hotel PLUS Membership Program," offering hotel partners up to three years of zero commission [5]. - A strategic cooperation agreement has been signed with Jinjiang Hotels to enhance collaboration in hotel services, supply chain coordination, and innovation in dining consumption scenarios [5]. - JD.com aims to leverage its supply chain expertise to reduce operational costs in the hotel industry, similar to its previous success in the home appliance sector [5][6]. Group 2: Market Insights - Liu Qiangdong, the founder of JD.com, highlighted the high operational costs and chaotic supply chains in the hotel and restaurant sectors, which often lead to low profit margins for operators [5][6]. - The hotel industry is experiencing significant customer traffic from JD.com, with one hotel reporting that 50% of its guests come from JD's platform after entering a zero-commission partnership [5]. Group 3: Industry Challenges - Liu Qiangdong expressed concerns about the downward pressure on pricing in the industry, which could lead to a situation where all players in the supply chain are unprofitable [6][7]. - He emphasized the need for healthy competition that focuses on quality and fair pricing, rather than a race to the bottom that harms all stakeholders [6][7].