阿尔法工场研究院·2025-09-17 00:04Core Viewpoint - The article discusses how idle real estate projects, particularly unfinished buildings, are being repurposed into short film studios, cafes, and hotels as a response to the challenges faced in the real estate market, highlighting innovative ways to revitalize these assets [3][4][26]. Group 1: Repurposing Idle Real Estate - Companies like Evergrande and Jumei Youpin are transforming their idle projects into short film bases, cafes, and hotels, with some projects becoming highly sought after and requiring reservations for use [3][4][6]. - In Henan, Evergrande's idle sales office has been utilized by multiple short film crews, indicating a high demand for such locations [5][6]. - Jumei Youpin has converted an idle shopping mall into the "Jumei Airport Vertical Screen Film Base," covering an area of nearly 17,000 square meters and producing around 700 micro-short films, making it one of the largest short film bases in Henan [8]. Group 2: Real Estate Companies' Involvement - Real estate companies are actively engaging in the short film industry by opening their properties for filming. For instance, Greenland Group has opened several landmark projects and residential areas in Henan for short film shooting [12][13]. - Greenland Group has established strategic partnerships with numerous leading short film companies, aiming to create a comprehensive short film base that can accommodate over 1,000 short film productions annually [13]. Group 3: Broader Trends in Real Estate Utilization - Across the country, various real estate projects, including sales offices and office buildings, are being made available to short film crews, with some properties even offering hourly or daily rentals [15]. - The trend of incorporating "unfinished buildings" into short film narratives is emerging, with stories reflecting the challenges of homebuyers facing unfinished projects [16][19]. - Some idle buildings are being transformed into hotels, such as the "World's First Water Bureau Building" in Guizhou, which has been converted into a luxury hotel with 365 rooms [21]. Group 4: Creative Uses of Idle Properties - Idle buildings are also being repurposed into "City Memory Museums," "Creative Art Districts," and "Shared Spaces" for community interaction [23]. - In Bangkok, an unfinished building has been converted into a cafe, attracting young people with its unique aesthetic, while in Guangzhou, another idle building has been transformed into a trendy retail space [24].