Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to see a significant increase in travel bookings, with consumers taking advantage of the "拼假" (staggered leave) strategy to extend their holidays [2][4] Travel Booking Trends - Travel bookings for the upcoming holidays are approximately 3.5 days ahead of last year, with substantial increases in reservations for flights, hotels, tickets, car rentals, and tour packages [2] - In Shanghai, travel bookings for the holiday period have increased by over 40% year-on-year, with car rental bookings rising by 89% [4] Consumer Behavior - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for staggered leave to maximize their holiday time [4] - The trend of multi-destination travel is becoming more pronounced, with popular domestic cities including Beijing, Shanghai, and Chengdu seeing significant interest [5] Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performances and exhibitions have increased by 1.5 times year-on-year [7] - Companies are actively promoting travel packages that combine cultural and commercial elements, enhancing the overall travel experience [8] International Travel Insights - International hotel bookings have expanded to cover 2,852 cities, with Japan, Thailand, and South Korea being the top destinations [10] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with significant increases in search and booking activity for cities like Moscow and St. Petersburg [10][11] Inbound Tourism - Inbound tourism is also experiencing growth, with foreign tourists booking stays in nearly 100 domestic cities, with Shanghai and Beijing being the most popular [11]
国庆中秋“请3休12”,超三成打工人“拼假错峰”
第一财经·2025-09-17 09:31