安踏强势反腐，辞退74人，10家供应商永不合作

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on system construction and internal controls to combat corruption and fraud within the organization [2][5][9]. Group 1: Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious fraud, with 46 individuals, including one executive, referred to judicial authorities for criminal activities [2][3]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [3]. - Anta has created a "Integrity and Ethics Committee" and revised six core regulations, including anti-corruption and supplier compliance management [5][6]. Group 2: Financial Performance - In the first half of the year, Anta's revenue increased by 14.3% to 38.544 billion yuan, while net profit decreased by 8.9% to 7.031 billion yuan [9][10]. - The gross margin for Anta has declined by 0.7 percentage points to 63.4%, with specific brands like Anta and FILA experiencing more significant drops [10][11]. - The online revenue share reached 36.2%, up from 34.6% in the previous year, indicating a shift in sales strategy [11]. Group 3: Market Context - The competitive landscape in the sportswear market is intensifying, with major brands like Li Ning and Adidas also facing challenges in revenue growth [9][10]. - Anta's proactive anti-corruption stance is seen as a necessary response to the current market pressures and the need for refined operational practices [12].