21社论丨提升服务供给质量，激发更多消费新需求

Core Viewpoint - The article emphasizes the importance of expanding service consumption to stimulate economic growth and enhance the quality of domestic demand, highlighting the need for structural improvements in service supply to meet evolving consumer needs [1][3]. Group 1: Economic Context - Domestic demand is identified as the fundamental driver of economic development, with a focus on boosting consumption to create a virtuous cycle within the national economy [1]. - In 2024, domestic demand is projected to contribute 69.7% to economic growth, with final consumption expenditure accounting for 44.5%, indicating a gap compared to the international average of 50% [1]. - The current service consumption rate in China is approximately 46.1%, suggesting significant room for growth given the country's GDP level [1]. Group 2: Service Consumption Trends - China's middle-income group is the largest globally and is shifting from goods consumption to service consumption, indicating a growing demand for higher-quality, personalized, and experiential services [2]. - There exists a structural contradiction in service supply, characterized by an oversupply of low-end and homogeneous services, while specialized and personalized offerings are insufficient [2]. Group 3: Quality of Service Supply - Enhancing the quality of service supply is crucial for stimulating new consumer demand, as the unique characteristics of service consumption, such as localization and high elasticity, create challenges in meeting market needs [3]. - The article suggests that relaxing entry barriers and regulatory policies in sectors like healthcare, education, and telecommunications can attract more investment and improve service quality [3]. Group 4: Trust Mechanisms in Service Consumption - Addressing trust issues in service consumption is essential, as the simultaneous production and consumption of services lead to reliance on reputation and reviews, which can deter consumer engagement if information costs are high [4]. - Promoting professionalization and standardization in the service industry can reduce perceived risks for consumers, while ensuring consumer rights protection can compel businesses to enhance service quality [4]. Group 5: Future Outlook - Service consumption is viewed as a key growth engine for the economy, with the potential to better meet the public's demand for improved living standards [5]. - The article advocates for greater internal and external openness, encouraging innovation and competition to drive high-quality development in the service sector [5].