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绿茶餐厅被曝拆掉“现做”招牌,“无预制菜” 字样被涂黑
第一财经·2025-09-18 02:07

Core Viewpoint - The article discusses the controversy surrounding the use of pre-prepared dishes by the Green Tea restaurant chain, highlighting the discrepancy between their marketing claims of "freshly made" food and the reality of using pre-prepared ingredients, which has raised consumer concerns about transparency and food quality [3][6][9]. Group 1: Company Practices - Green Tea restaurant has removed the signage stating "no pre-prepared dishes, freshly made" from its storefronts, indicating a shift in their marketing approach [5][8]. - The restaurant collaborates with 205 third-party food processing companies to prepare most of its ingredients, which allows for lower costs and increased operational efficiency [6][9]. - Despite promoting certain dishes as "freshly made," the reliance on a central kitchen for food preparation has led to consumer backlash regarding the freshness and quality of the food served [6][9]. Group 2: Consumer Reactions - Consumers have expressed concerns on social media about the lack of transparency regarding the use of pre-prepared dishes, feeling that their right to know about the food they consume is being violated [6][9]. - Incidents of pre-prepared dishes being sold without proper labeling have further fueled consumer distrust, as seen in the case of the "Buddha Jumps Over the Wall" dish that was sold without indication of being pre-prepared [9]. - The article notes a polarized view among consumers regarding pre-prepared dishes, with some accepting them for convenience while others demand fresh, made-to-order meals [6][9]. Group 3: Financial Performance - Green Tea Group reported a positive earnings forecast, expecting a net profit of approximately 247-254 million RMB for the first half of the year, marking an increase of nearly 40% [9]. - The growth in profit is attributed to the continuous expansion of its store network, with over 500 locations established across various provinces and cities in China [9].