近25%访日中国游客是单人行，女性居多

Core Insights - Chinese tourists accounted for over 20% of total visitors to Japan in the first seven months of 2024, reaching 5.69 million, a year-on-year increase of 47.9%, surpassing pre-pandemic levels in 2019 [2][7] - The proportion of Chinese tourists traveling alone is increasing, with approximately 25% of visitors in April to June 2025 traveling solo, nearly double the rate from 2019 [4][7] - Shopping expenses constituted 43.1% of total spending by Chinese tourists in Japan in 2024, indicating a strong demand for retail [6] Group 1: Visitor Statistics - In the first seven months of 2024, the total number of visitors to Japan reached 24.95 million, with Chinese tourists being the largest group [2][7] - The proportion of solo travelers among Chinese tourists rose to 23.5% in April to June 2024, up from 22.0% in the first quarter [4] - The overall percentage of solo travelers among Chinese tourists increased from 12.2% in 2019 to 21.0% in 2024 [4] Group 2: Demographics and Trends - The majority of solo travelers from China are women aged 20 to 40, with female tourists making up over 60% of all Chinese visitors in April to June 2024 [4] - The decline in marriage registrations in China, which fell to 6.1 million in 2024 from 13.46 million in 2013, has contributed to the rise in solo travel among young people [4] - Japan's proximity, safety, and cleanliness make it a favored destination for Chinese tourists [4] Group 3: Spending Behavior - The shopping expenditure of Chinese tourists in Japan remains significant, with 43.1% of their total spending allocated to shopping in 2024 [6] - As the number of individual travelers increases, there is potential for growth in experience-based spending beyond shopping [7] - The shift from group tours to nearly 90% of travelers opting for independent travel reflects changing preferences among Chinese tourists [7]