宗馥莉再“断腕”：半年两次大调整，波及中层及基层

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year due to compliance issues related to the "Wahaha" trademark, which has raised concerns internally about the potential risks associated with this decision, described as a matter of "life and death" for the company [3][9][13]. Group 1: Brand Change and Compliance Issues - The decision to change the brand name is driven by the need to address historical compliance issues and legal risks associated with the "Wahaha" trademark, which is owned by a complex shareholding structure [7][9]. - The current shareholding structure requires unanimous consent from all shareholders for the use of the "Wahaha" trademark, complicating any attempts to transfer the trademark to a different entity [9][10]. - The company has been preparing for this brand change since February 2023, with multiple trademark applications for "Wah Xiaozong" and related names filed under a company controlled by the founder's daughter, Zong Fuli [10][11]. Group 2: Internal Restructuring and Management Changes - Since Zong Fuli took over, Wahaha has undergone significant internal restructuring, including two major rounds of personnel changes within six months, affecting many mid-level managers [4][15]. - In April 2023, the company issued eight dismissal notices affecting various regional managers and departments, followed by further adjustments in July that impacted sales managers across twelve regions [15][16]. - Reports indicate that many long-term employees have faced salary reductions and job relocations, leading to increased turnover and dissatisfaction among staff [17]. Group 3: Market Performance and Future Outlook - Wahaha's sales have reportedly declined compared to previous years, raising concerns about the company's future performance amid ongoing internal challenges [17]. - Zong Fuli has expressed a desire to own and potentially acquire Wahaha, indicating a vision for revitalizing the brand, but the current situation presents significant hurdles [17].