新时代·新基金·新价值——东方基金深耕养老金融，践行公募高质量发展

Core Viewpoint - The article emphasizes the importance of building a multi-tiered and multi-pillar pension security system in response to the accelerating aging population in China, highlighting the strategic role of public fund companies in this initiative [2][4]. Strategic Layout - The public fund industry is actively engaging in the personal pension business, establishing a product system primarily based on pension target funds (FOF) and collaborating with various types of products [4]. - As of June 2025, the number of funds included in the personal pension product directory has increased to 297, with pension target funds dominating, accounting for over 70% of the total [4]. Growth of Personal Pension Funds - In the first half of the year, the total scale of personal pension funds exceeded 12.4 billion, marking a nearly 36% increase compared to the end of the previous year [5]. - The development of the personal pension fund market has progressed from the approval of the first pension target funds in September 2018 to the official launch of personal pension business in November 2022 [5]. Enhancements in Pension Financial Services - The company has elevated pension finance to a strategic priority, focusing on optimizing service capabilities through internal and external resource integration and cross-sector collaboration [8]. - The company is actively involved in investor education, leveraging authoritative financial media to conduct extensive outreach and educational activities on pension policies and planning [8][9]. Investor Education Initiatives - The company aims to address actual investor pain points by providing systematic content design and diverse communication channels to enhance public understanding of pension issues and tax-advantaged policies [10]. - Emphasis is placed on guiding investors in scientific pension planning, including goal setting, gap assessment, and investment planning, while warning against common investment pitfalls [10].