盒马超盒算NB将开放加盟

Core Viewpoint - Hema's Super Box NB has confirmed the opening of franchise opportunities, prioritizing applicants with existing stores, particularly in the Jiangsu, Zhejiang, and Shanghai regions [1][2][3]. Group 1: Franchise Expansion - Hema's Super Box NB is actively seeking franchisees, with a focus on those who already own retail locations [2][3]. - The franchise application process includes a questionnaire assessing the applicant's city, available commercial properties, and existing supermarket chains [2][3]. - The franchise policy has been under adjustment since June, indicating a strategic shift towards expanding the franchise model [2][3]. Group 2: Market Positioning - The rebranding of Hema NB to Super Box NB signifies its maturity and readiness for rapid expansion, with 17 new stores opened in 10 cities in the Jiangsu, Zhejiang, and Shanghai regions [4][5]. - The Super Box NB stores are strategically located in residential areas, catering to practical family needs for daily meals [4][5]. - The competitive landscape for hard discount supermarkets is intensifying, with major players like JD and Meituan entering the market [5]. Group 3: Business Model and Strategy - The hard discount supermarket model relies on low prices and high volume sales, with Super Box NB offering significantly reduced prices on various products [5]. - The operational strategy includes a streamlined SKU selection, efficient supply chains, and a high proportion of private label products to maximize profit margins [5]. - The franchise model is expected to accelerate store openings and enhance market penetration amid increasing competition from internet giants [5][6].