BAIC BluePark(SH:600733) 财联社·2025-09-18 12:35Core Viewpoint - The launch of the Xiangjie S9T marks a significant step for the brand, showcasing its comprehensive product strength and ability to meet diverse user scenarios, representing the brand's transition to its 2.0 phase [1][12]. Group 1: Product Features and Technology - The Xiangjie S9T offers both range-extended and pure electric versions, with prices starting at 309,800 yuan and 329,800 yuan respectively, and has achieved over 7,500 pre-orders within 24 hours of its launch [1][12]. - The vehicle is equipped with advanced driving assistance systems, including 36 high-precision sensors and the new WEWA technology architecture, emphasizing its "fully loaded" capabilities [3][5]. - The S9T features a range of comfort and performance enhancements, such as air suspension, continuous variable damping, and a remarkable 801 km range for the pure electric version and 1,305 km for the range-extended version [5][11]. Group 2: Market Positioning and Consumer Insights - The S9T aims to redefine the travel car segment in China, traditionally viewed as niche, by combining the advantages of sedans and SUVs, thus appealing to a broader consumer base [9][11]. - The vehicle is designed to cater to various lifestyle needs, from urban commuting to outdoor activities, reflecting the evolving consumer demand for multifunctional vehicles [6][8]. - Insights from order analysis indicate a diverse customer base, including unmarried consumers seeking a blend of safety, luxury, and social attributes in their vehicles [8][11]. Group 3: Strategic Partnerships and Future Outlook - The collaboration between Huawei and BAIC has been deepened, focusing on a comprehensive ecosystem that includes dedicated teams and resources, with a planned investment of 20 billion yuan over the next three years [12][14]. - The strategic partnership aims to leverage Huawei's technology and BAIC's manufacturing expertise to enhance product offerings and market competitiveness [14][15]. - Analysts express optimism about BAIC's future prospects, noting that the S9T's launch could significantly impact the competitive landscape in the 300,000 yuan luxury car segment [15].