如何成为一座受年轻人欢迎的城市

Core Viewpoint - The article emphasizes that cities aiming to attract and retain the younger generation, particularly Generation Z, should leverage their culinary offerings as a key component of their "soft power" alongside industrial development [1]. Group 1: Importance of Culinary Culture - Culinary offerings are crucial for cities to appeal to Generation Z, who prioritize emotional value and social experiences over traditional consumption patterns [1]. - The Michelin Guide's Bib Gourmand list highlights affordable yet delicious dining options, aligning with Generation Z's desire for high emotional value at lower costs [3][5]. Group 2: City Rankings and Culinary Diversity - As of August 2025, Guangzhou leads with 45 Bib Gourmand restaurants, followed by Shanghai with 30, and Hangzhou and Xiamen with 26 each [4]. - Guangzhou's culinary scene is diverse, featuring various cuisines such as Cantonese, Teochew, and Southeast Asian, with 34 out of 45 Bib Gourmand restaurants having an average cost of under 100 yuan [5][4]. Group 3: Regional Culinary Developments - Hangzhou has improved its culinary reputation, now ranking among the top cities for Bib Gourmand selections, showcasing local Zhejiang cuisine [7]. - Nanjing is recognized for its duck dishes and has 16 Bib Gourmand restaurants, reflecting a rich culinary diversity [7]. Group 4: Challenges and Opportunities for Traditional Brands - Traditional brands, or "laozihao," are essential for showcasing a city's culinary culture and attracting Generation Z talent, but they face challenges in modernization [9]. - As of August 2025, there are 216 traditional dining brands across various cities, with Beijing and Shanghai having the most [10]. Group 5: Policy Support for Culinary Innovation - Cities are implementing policies to revitalize traditional dining brands, focusing on innovation and cultural integration to enhance their appeal to younger consumers [11]. - The shift in policy focus aims to improve the "self-sustaining" capabilities of traditional brands, making them more competitive in the modern market [11]. Group 6: Emotional and Cultural Value of Food - Food serves as a social connector for Generation Z, who engage with culinary experiences through social media, enhancing their connection to the city [14]. - Culinary experiences provide emotional comfort and cultural understanding, fostering a sense of belonging among young people [14]. Group 7: Future Implications for Urban Development - The article suggests that cities can enhance their attractiveness to global young talent by developing diverse and culturally rich culinary industries, which may significantly influence urban growth [15].