刘强东的“烟火人间”与“家国情怀”

Core Viewpoint - The article highlights Liu Qiangdong's unique approach to leadership and corporate responsibility, emphasizing his commitment to employee welfare and social responsibility over profit maximization [5][6][9]. Group 1: Liu Qiangdong's Leadership Style - Liu Qiangdong's first live cooking session showcased his nervousness, likening it to other entrepreneurs' first experiences, but he quickly adapted due to his passion for cooking at home [3]. - His informal interactions with local workers, such as sharing meals and drinks, reflect his down-to-earth nature and connection with grassroots laborers [5]. Group 2: Employee Welfare Initiatives - JD.com was one of the first internet companies to provide full social insurance benefits to its delivery personnel, a decision made in 2007 despite investor skepticism [5][6]. - Liu Qiangdong announced plans to provide full social insurance for all full-time delivery riders by 2025, indicating a long-term commitment to employee welfare [5][6]. - Over the past 18 years, JD.com has invested over 100 billion yuan in social insurance for its employees, demonstrating a significant financial commitment to their well-being [6]. Group 3: Corporate Philosophy - Liu Qiangdong emphasizes that the core of JD.com's business logic is the importance of people, stating that the success of the company translates to hope and dignity for its employees' families [6]. - The "Three Mao Five Theory" illustrates JD.com's profit-sharing model, where 70% of profits are reinvested into the team and company development, rather than solely focusing on profit maximization [7]. - During the pandemic, JD.com maintained stable prices for essential goods, prioritizing consumer welfare over potential profit increases [7]. Group 4: Social Responsibility and Market Positioning - Liu Qiangdong advocates for quality and fair pricing in a competitive market, encouraging a focus on higher standards rather than cost-cutting [9]. - The company's commitment to providing dignified living conditions for its employees is seen as a fundamental principle, with plans to implement a 20% salary increase for all employees over two years [9]. - The article concludes that true entrepreneurial spirit lies in respecting people and taking responsibility for societal issues, rather than merely pursuing profit [9].