Overall Market - The report provides an in-depth analysis of the passenger car market in China, focusing on production and sales data for narrow and broad passenger vehicles as of August 2025 [4][6][10]. - In August 2025, the production of narrow passenger vehicles reached 2,454,123 units, with wholesale and retail figures at 2,481,169 and 2,018,476 units respectively [6][10]. - The overall market for broad passenger vehicles in August 2025 showed a total production of 2,491,942 units, with wholesale and retail figures at 2,513,227 and 2,041,184 units respectively [10]. Model Category Segmentation - The report highlights the market share changes among different vehicle categories, including sedans, MPVs, and SUVs, with SUVs showing a significant growth trend [4][17]. - In August 2025, SUVs accounted for 50.8% of the total market share, while sedans and MPVs held 45.9% and 4.7% respectively [14][17]. - The cumulative retail sales for SUVs from January to August 2025 reached 7,296,005 units, reflecting a year-on-year growth of 10.6% [14][29]. Country Segmentation - The report details market share changes by country, with domestic brands showing strong performance compared to foreign brands [20][24]. - In August 2025, domestic brands captured 47.3% of the market share, while German brands held 20.5% and Japanese brands accounted for 20.0% [21][24]. - The cumulative retail sales for domestic brands from January to August 2025 reached 9,511,739 units, marking a year-on-year increase of 21.6% [21][24]. Brand Positioning Segmentation - The analysis indicates a shift in market dynamics among different brand categories, with luxury brands experiencing a decline in sales [26][29]. - In August 2025, luxury brands accounted for 11.5% of the total market share, while mainstream joint ventures and domestic brands held 39.5% and 47.3% respectively [26][29]. - Cumulative retail sales for luxury brands from January to August 2025 were 1,544,552 units, reflecting a year-on-year decrease of 12.2% [26][29]. Price Positioning Segmentation - The report categorizes the market based on price segments, with vehicles priced below 300,000 yuan dominating the market [31][32]. - In August 2025, vehicles priced below 300,000 yuan accounted for 88.9% of total retail sales, while those priced at or above 300,000 yuan represented 11.1% [31][32]. - Cumulative retail sales for vehicles priced below 300,000 yuan reached 12,975,347 units, showing a year-on-year growth of 12.0% [31][32].
【深度分析】2025年8月份全国乘用车市场深度分析报告
乘联分会·2025-09-19 08:34