Core Viewpoint - A young man named Xiao Yang gained popularity by selling creatively shaped pancakes resembling various weapons and military equipment, attracting attention from children and adults alike [1][2][14]. Group 1: Business Model and Innovation - Xiao Yang started his pancake business after his father planned to sell an unused pancake grill, and he decided to create pancakes in the shape of game weapons [1][2]. - Initially, sales were slow until a child's suggestion led him to create gun-shaped pancakes, which quickly sold out, establishing a unique niche for his business [2][4]. - The product line expanded to include various designs, such as military ships and aircraft, reflecting current events and popular culture [2][4]. Group 2: Customer Engagement and Community Building - Xiao Yang engages with children by not only selling pancakes but also educating them about the shapes and their significance, creating a deeper connection with his customers [4][9]. - He has built a loyal customer base, with children frequently visiting his stall to chat and share snacks, indicating a strong community bond [9][11]. - The stall has become a popular spot, often with long lines, and Xiao Yang has implemented a purchase limit to ensure fairness among young customers [11][14]. Group 3: Personal Philosophy and Future Plans - Despite criticism regarding his choice to pursue this business instead of a traditional career, Xiao Yang emphasizes the importance of following one's passion and finding joy in work [14]. - He plans to continue innovating pancake designs to create lasting memories for children, indicating a commitment to both creativity and customer satisfaction [14].
“东风-5C烧饼,吸引范围覆盖全网!”
券商中国·2025-09-19 10:15