新浪财经·2025-09-20 07:29Core Viewpoint - The ongoing public dispute between Xiaomi and Gree Electric has intensified, particularly surrounding Xiaomi's announcement of a "10-year free repair" service for its air conditioners, which has drawn criticism from Gree's marketing director, highlighting the competitive dynamics in the air conditioning and home appliance industry [1][2][10]. Group 1: Company Announcements and Responses - Xiaomi's president, Lu Weibing, announced the launch of the "10-year free repair" service for Xiaomi air conditioners, emphasizing that this service will not incur costs for users and will cover all product categories [4][6]. - Gree's marketing director, Zhu Lei, mocked Xiaomi's new policy, suggesting that true strength lies in not needing repairs rather than making promises [1][7]. - The public response to Xiaomi's policy has been largely positive, with many users expressing increased goodwill towards the brand, although there are still complaints from users not covered by the new policy [17]. Group 2: Competitive Dynamics - The rivalry between Xiaomi and Gree has escalated, with both companies engaging in multiple rounds of public exchanges over service policies, sales data, and product quality throughout the year [2][12]. - Gree remains the market leader in air conditioning, holding a 23.36% share in the online market and 28.09% in the offline market, while Xiaomi has shown the fastest growth rate, with a 14.78% share online [15][16]. - The competitive landscape is characterized by a price war among various air conditioning manufacturers, with Xiaomi leveraging its smart home ecosystem to drive sales growth [15][16]. Group 3: Product Quality and Safety Issues - Xiaomi has faced significant scrutiny due to recent product recalls, including the recall of 116,887 SU7 electric vehicles and 146,891 charging devices, which has been used by Gree to question Xiaomi's product quality [8][9][10]. - The ongoing quality and safety concerns surrounding Xiaomi's products have become focal points for Gree's criticisms, suggesting that these issues undermine Xiaomi's claims of superior service [10].