Core Viewpoint - The collaboration between outdoor brand Arc'teryx and artist Cai Guoqiang to launch an art fireworks show in the Himalayas has sparked significant public controversy, leading both parties to issue apologies and emphasize their commitment to environmental values [2][4][16]. Group 1: Event Overview - On September 19, Arc'teryx and Cai Guoqiang launched the "Ascension" art project, featuring 145 fireworks that created a 3,000-meter-long colorful display in the Himalayas [4]. - The organizers claimed that the fireworks used biodegradable materials and met environmental standards, with a low-risk classification [4][6]. - Despite these claims, environmental experts criticized the potential ecological damage caused by the fireworks, highlighting the fragility of the high-altitude ecosystem [6][10]. Group 2: Brand and Environmental Commitment - Arc'teryx, acquired by Anta Group in 2019, has been positioned as a high-end outdoor brand, with a stated commitment to "coexistence with nature" [10][12]. - Industry insiders argue that the brand's environmental promises appear more as marketing strategies rather than genuine commitments, contrasting with companies like Patagonia that invest a percentage of sales in environmental causes [3][10]. - The incident has raised questions about the brand's alignment with its core values and the long-term vision articulated by Anta's founder, Ding Shizhong [10][18]. Group 3: Apology and Response - Following the backlash, both Arc'teryx and Cai Guoqiang issued apologies, acknowledging the need for greater consideration of environmental impacts in their artistic endeavors [14][16]. - Arc'teryx's apology included a commitment to cooperate with third-party assessments of the environmental effects of the project and to implement remedial actions based on the findings [16][18]. - The language used in the apologies shifted from "collaboration" to "sponsorship," which has been criticized as an attempt to evade responsibility [18].
始祖鸟成“炸山鸟”,致歉信被发现改措辞,安踏“长期主义”翻车
新浪财经·2025-09-21 05:47