始祖鸟“炸山”，安踏股价大跌！

Core Viewpoint - The controversy surrounding Arc'teryx's fireworks display in the Himalayas has raised significant environmental concerns, leading to a public apology and commitment to environmental assessments by the brand [1][3]. Group 1: Incident Overview - On September 19, Arc'teryx sponsored artist Cai Guoqiang to launch fireworks in the Himalayas, which sparked criticism for damaging the fragile high-altitude ecosystem [1]. - Following the incident, the local government established an investigation team to assess the situation and determine appropriate actions based on the findings [3]. Group 2: Corporate Response - Arc'teryx issued an apology on September 21, acknowledging its responsibility and promising to cooperate with environmental assessments conducted by third-party organizations [3]. - The brand's parent company, Amer Sports, has seen a resurgence since being acquired by Anta Sports, with a current market valuation exceeding $20 billion [7]. Group 3: Market Impact - The incident negatively impacted Anta Sports' stock price, which fell over 7% at the market opening on September 22, and remained down by more than 3% at midday [4]. - Amer Sports reported a revenue of $2.709 billion for the first half of 2025, reflecting a year-on-year growth of 23.5%, with the Greater China region showing a remarkable 42.4% increase [9]. Group 4: Business Performance - Arc'teryx contributed significantly to Amer Sports' functional apparel segment, which saw a 23% revenue increase in Q2, reaching $509 million [9]. - Anta Sports achieved a record revenue of RMB 38.54 billion in the first half of 2025, marking a 14.3% year-on-year growth, driven by its multi-brand strategy [11].