日经中文网·2025-09-19 02:49Core Viewpoint - BYD plans to launch its plug-in hybrid vehicle (PHV) "Sea Lion 6" in the Japanese market around January 2026, as part of its strategy to capture the market and address the significant demand for alternatives to electric vehicles (EVs) [2][4]. Group 1: Market Strategy - The introduction of PHVs is seen as a crucial step for BYD to penetrate the Japanese market, especially given the challenges faced in selling EVs since 2023 [7]. - BYD aims to promote PHVs as a viable alternative for consumers hesitant about purchasing EVs, leveraging the advantages of PHVs for long-distance travel [2][9]. - The company is confident that Japan is ready for electrification, given the existing popularity of hybrid vehicles (HVs) [7]. Group 2: Product Features and Comparison - PHVs can be charged externally and can serve as a power source during emergencies, distinguishing them from traditional HVs [5][7]. - Compared to competitors like Toyota and Mitsubishi, BYD's Sea Lion 6 is positioned as a cost-effective option, priced below 5 million yen (approximately 241,300 yuan), while competitors' PHVs exceed this price point [7][9]. - In terms of sales, BYD's PHV sales are projected to reach 2.48 million units in 2024, accounting for 58% of total vehicle sales, indicating a significant preference for PHVs over EVs [9]. Group 3: Global Market Presence - BYD is expanding its PHV offerings globally, with plans to launch in Europe and Southeast Asia, including Thailand, the Philippines, and Singapore [11]. - The global market share of PHVs is comparable to that of HVs, with PHVs accounting for 7.6% of new car sales in the first half of 2025, closely trailing EVs at 14.1% [12]. Group 4: Environmental Considerations - The environmental impact of PHVs is a critical factor, with IEA estimates indicating that PHVs have a 20% higher CO2 emission than EVs but 10% lower than HVs [16]. - The evaluation of PHV performance varies by region, influencing sales strategies based on local policies regarding subsidies for new energy vehicles [16].