MIHF(SH:600337) 经济观察报·2025-09-21 04:57Core Viewpoint - The company, Meike Home, is facing significant challenges due to a combination of a declining real estate market and tightening consumer spending, leading to a continuous drop in revenue and persistent losses over the past three years [1][5]. Financial Performance - Meike Home has experienced a cumulative loss exceeding 1.6 billion yuan from 2022 to 2024, with a loss of 879.8 million yuan in the first half of this year, although this is a significant reduction from the 2.76 billion yuan loss in the same period last year [5][6]. - The company's revenue for 2024 was 3.395 billion yuan, down 18.83% year-on-year, while operating costs only decreased by 6.23% to 2.243 billion yuan [6]. - The direct sales business, which is a core segment, saw a revenue decline of 25.74% in 2024, with operating costs increasing by 0.70% [7]. Operational Challenges - The company has been facing cash flow issues, with a debt ratio of 63.10% and only 156 million yuan in cash as of June 2025, indicating that short-term assets cannot cover short-term liabilities [7]. - The number of Meike Meijia stores decreased from 141 in 2023 to 111 in 2024, with a further closure of 12 stores in the first half of this year [7]. Employee and Supplier Issues - There have been reports from employees about delayed salary payments, with some claiming wages have not been paid for several months [2][3]. - Suppliers have also reported unpaid debts, with one supplier winning a lawsuit against Meike Home for unpaid renovation fees from 2022 [3]. Market Adaptation and Strategy - The company is attempting to adapt to market trends by introducing modern minimalist furniture designs, but the pace of change has been slow due to its large scale [9]. - Meike Home is diversifying its business model by combining direct sales and franchising, while also expanding into new markets and product lines, including aging-friendly and integrated home solutions [10][11].