足力健卖水饺，吃干榨净老年人？

Core Viewpoint - The article discusses the strategic expansion of the company "足力健" (Zulijian) from its core business of elderly footwear into the organic food sector, aiming to create a comprehensive ecosystem that addresses the needs of the elderly population [5][20]. Group 1: Business Expansion - 足力健 is diversifying its offerings to include organic food, aiming to cover four major needs of the elderly: footwear, clothing, daily necessities, and food [5][20]. - The company has opened approximately 32 organic food membership stores in Zhengzhou since June, with plans to expand to 1,000 stores in Henan province by the end of next year [8][13]. - The membership model requires an initial deposit of 300 to 600 yuan, with a reported membership base of 80,000 as of August [11]. Group 2: Strategic Shift - The founder, 张京康, views the entry into the organic food market as a strategic decision made in 2019, aligning with the company's broader goal of serving the elderly demographic [20][22]. - The company plans to adopt a combination of direct sales and partnership models for store expansion across various provinces [12]. - The brand "足力健" is seen as a versatile platform that can support multiple product categories under a single brand, similar to strategies employed by other successful companies [22]. Group 3: Financial Challenges - The company faces significant financial pressures, with 70-80% of its annual revenue allocated to debt repayment, amounting to approximately 1.8 billion yuan in repayments for 2023 [31]. - As of 2024, the company still has around 700 million yuan in debt, and its core enterprises have faced multiple legal and financial challenges [32][33]. - Despite these challenges, the company continues to seek growth opportunities in the elderly footwear market, aiming to enhance its brand appeal among younger consumers [35].