全民营销！推荐成交一套“奖励”数万元，中山发力吸引港澳居民买房

Core Viewpoint - The opening of the Shenzhen-Zhongshan Channel has significantly increased the number of clients from Hong Kong looking to purchase properties in Zhongshan, with Hong Kong clients accounting for 20% of the inquiries [1]. Group 1: Marketing Initiatives - Zhongshan's Housing and Urban-Rural Development Bureau has launched a marketing campaign targeting the Hong Kong and Macau markets for 2025, expanding the scope of the "New Zhongshan Residents Settling in Zhongshan" initiative [1]. - From September 17, 2025, to March 31, 2026, individuals who successfully recommend Hong Kong and Macau residents to purchase new properties in Zhongshan will receive a cash reward of 1% of the purchase invoice amount (pre-tax) from the bureau, while real estate companies will provide a minimum of 2% [1][2]. - This means that if a recommendation leads to a purchase of a new property worth 1 million yuan, the referrer can earn at least 30,000 yuan in cash [1]. Group 2: Incentives for Buyers - During the period from September 17, 2025, to October 31, 2025, all buyers of new residential properties in Zhongshan will receive a tiered subsidy after paying the deed tax, regardless of their household registration or employment status [2]. - The subsidy varies based on the buyer's qualifications, with top-tier talents receiving 2.5%, mid-tier talents 2%, and those with a bachelor's degree or above receiving 1.5% of the purchase invoice amount as electronic consumption vouchers [2]. Group 3: Market Trends - The real estate market in Zhongshan has seen a decline in transaction volume and prices, with August 2023 recording a total net signed area of 118,900 square meters and an average price of 12,200 yuan per square meter, reflecting a year-on-year decrease of 5.54% but a month-on-month increase of 7.22% [3]. - The most expensive second-hand property sold in Zhongshan in August was a 140-square-meter unit in the Dong District, with a transaction price of 17,832 yuan per square meter [3]. - There has been a significant increase in new property viewings, with a 57% week-on-week rise, reaching the second-highest level of the year, just behind the "May Day" holiday [3]. Group 4: Buyer Motivations - The primary motivation for Hong Kong residents purchasing properties in Zhongshan is not investment but rather for retirement or personal residence [5]. - The development of industries in Zhongshan is expected to increase the demand for residential properties as the labor population grows [5].