Group 1 - The outdoor brand Arc'teryx, known as the "Hermès of the outdoor world," faced significant backlash after a fireworks event in the Himalayas on September 19, which was a collaboration with artist Cai Guoqiang [2] - The fireworks show, titled "Ascending Dragon," was intended to celebrate beauty but quickly became a subject of public outrage, leading to the deletion of videos by both Arc'teryx and Cai Guoqiang on the same day [2] - On September 21, Arc'teryx issued apologies, but the inconsistency between their domestic and international apology statements caused further controversy, with the overseas English apology being perceived as "shifting blame" to the Chinese team [2] Group 2 - Following the incident, Arc'teryx's market presence in China has significantly diminished, indicating a potential loss of consumer trust and brand reputation [3]
始祖鸟“炸山”惹怒中产，安踏蒸发超百亿港元
创业邦·2025-09-23 00:14