始祖鸟捅了“篓子”，遭殃的却是安踏

Core Viewpoint - The recent fireworks event involving the outdoor brand "始祖鸟" and artist Cai Guo-Qiang has led to a public relations crisis, significantly impacting the stock price of Anta Sports, which holds a 39.5% stake in the parent company of 始祖鸟 [4][6][8]. Group 1: Incident and Market Reaction - The fireworks show, intended as a promotional event, resulted in a backlash, causing 始祖鸟 and Cai Guo-Qiang to issue apologies that were perceived as insufficient by the public [4][5]. - Following the incident, Anta Sports' stock price opened down 4.6% and experienced a peak decline of 7.28% before closing down 2.22% on September 22, with further declines observed on September 23 [6][7]. Group 2: Anta's Acquisition Strategy - Anta Sports has engaged in aggressive acquisitions over the years, including the notable purchase of Amer Sports in 2019 for €4.6 billion, which has contributed to significant revenue growth from ¥133.5 billion in 2016 to an expected ¥708.3 billion in 2024 [8][14]. - Despite the rapid expansion, the company faces challenges in managing its acquisitions effectively, as evidenced by the recent crisis and the underperformance of many acquired brands compared to the successful integration of FILA [8][16]. Group 3: Financial Performance and Future Strategy - Anta's revenue growth has begun to slow, with a reported revenue of ¥385.4 billion in the first half of the year, a 14.26% increase, but net profit decreased by 8.94% [19][20]. - The company is shifting its strategy from a focus on acquisitions to international expansion, aiming to establish a stronger global presence while addressing the risks associated with past acquisitions [21][22].