绝味鸭脖财务造假：卖鸭脖的靠装修赚钱了

Core Viewpoint - The core asset of Juewei Foods may not be its duck neck products, but rather its over 15,000 franchise stores, which have been implicated in concealing renovation fees amounting to potentially billions over five years [4][10][20] Summary by Sections Financial Misconduct - Juewei Foods has been accused of not recognizing revenue from franchise store renovation fees from 2017 to 2021, leading to understated annual revenues by 5.48%, 3.79%, 2.20%, 2.39%, and 1.64% respectively [4][6][10] - The company’s financial director arranged for employees to use personal bank accounts for transactions, allowing significant renovation fees to remain outside the company's financial system [5][7][11] Regulatory Environment - Four companies, including Juewei Foods, received risk warnings for financial misconduct, marking a rare occurrence in the A-share market [6][7] - The regulatory response has become more stringent, with a zero-tolerance policy for any form of financial misrepresentation, whether it be inflating or concealing revenue [8][20] Business Model Challenges - The renovation fees represent a significant profit source in the franchise model, often exceeding franchise fees, with common practices involving inflated costs [10][12] - Juewei Foods' revenue from fresh products dropped by over 19% year-on-year, indicating a decline in franchisee engagement and overall business performance [13][14] Market Position and Investor Sentiment - Despite being the market leader with a revenue of 28.2 billion, Juewei Foods experienced the highest revenue decline among its peers, raising concerns about its competitive position [16][17] - Investors are divided on the potential for a turnaround, with some viewing the current situation as a buying opportunity due to the possibility of the company recovering from its ST status [15][17] Long-term Viability - The company faces structural issues such as a declining franchise system and deteriorating single-store profitability, which are more critical than the immediate regulatory penalties [20] - The ongoing challenges in the consumer market and increased competition suggest that Juewei Foods must address its business model to avoid further decline [18][19]