押运营or守制造？工商储的战略分野

Core Viewpoint - The energy storage industry is transitioning from policy-driven to market-driven, leading to a competitive landscape where operational capabilities will be crucial for commercial energy storage manufacturers [2] Group 1: Strategic Choices of Commercial Energy Storage Manufacturers - Manufacturers can be categorized into three types based on their strategic focus: 1. Specialized Type: Focus solely on equipment manufacturing or asset operation, maintaining a single track [2] 2. Dual-Track Type: Engage in both equipment manufacturing and energy operation, developing in parallel [2] 3. Collaborative Type: Centered on equipment while integrating operation as a supportive service, enhancing operational capabilities [2] - Each type faces unique challenges, such as the need for specialized manufacturers to adapt to increasing operational demands and dual-track manufacturers to overcome barriers between manufacturing and operational capabilities [2][8] Group 2: Current Market Participation - According to research, approximately 42.11% of companies primarily supply energy storage systems or components, while 10.53% extend into operational aspects [3] - Another 10.53% adopt a strategy of "selling through investment," and 26.32% are fully engaged in investment, equipment supply, and operation [3] Group 3: Operational Strategies and Innovations - Companies like 联盛新能源 have successfully enhanced project value through strategies such as dynamic price response and load management, achieving a 23.2% increase in daily equipment utilization [9] - 采日能源 has established a smart energy operation division, integrating equipment sales with energy operation to create a comprehensive service platform [14] - 融和元储 has developed an AI-driven operation platform that optimizes operational strategies, resulting in a 35% increase in daily revenue for specific projects [14] Group 4: Challenges in Transitioning to Operations - Equipment manufacturers face structural barriers in transitioning to operational roles, including conflicts between hardware focus and operational capabilities, as well as resource accessibility issues [8] - The competition for operational rights reflects a reallocation of the energy storage value chain, where hardware manufacturing is becoming a low-margin area while high-value operations depend on load aggregation and trading capabilities [8] Group 5: Collaborative and Integrated Approaches - Many manufacturers are adopting a collaborative model, focusing on equipment delivery while providing operational support as part of their service offerings [15] - Companies like 远景科技集团 emphasize the importance of integrated capabilities, combining hardware reliability with intelligent software for comprehensive energy management [16] - 天合光能 and 东方日升 are also shifting towards full-stack operational services, enhancing revenue generation through optimized operational strategies [17][18]