今天，支付宝的三个emoji，大家吵翻了

Core Viewpoint - The article discusses a recent interactive marketing campaign by Alipay that utilizes emojis to engage users and promote its new health management application, AQ, which offers AI-driven health services [7][16]. Group 1: Marketing Strategy - Alipay's homepage featured a unique guessing game involving emojis, which sparked widespread speculation among users about its purpose [3][4]. - The guessing game led to various interpretations, with some users humorously suggesting that the emojis indicated a new business initiative or celebrity endorsement [3][4][5]. Group 2: Product Introduction - The campaign was revealed to promote AQ, an AI health application under Ant Group, which provides numerous AI services for health inquiries and management [7]. - AQ is positioned as a 24/7 health assistant, encouraging proactive health management rather than reactive treatment [7][16]. Group 3: User Engagement - Users quickly engaged with the campaign, creating their own interpretations and even redesigning their Alipay homepage [11]. - The interactive nature of the campaign was praised for effectively raising health awareness in a fun and engaging manner, contrasting with traditional educational approaches [16].