秋分丨钓鱼经济，“钓”动市场新活力

Core Viewpoint - The article discusses the rising popularity of fishing among younger generations in China, highlighting its transformation into a vibrant economic sector with significant market potential and emotional appeal [1]. Group 1: Market Growth and Demographics - The fishing community in China has grown to approximately 140 million active anglers, with individuals aged 25 to 44 constituting 46% of this demographic [4][8]. - From 2018 to 2023, the number of fishing enthusiasts in China increased at a compound annual growth rate (CAGR) of 5.9% [4]. - As of September 9, there are 119,600 fishing-related enterprises in China, with 8,000 new registrations this year, indicating strong growth [4][6]. Group 2: Industry Dynamics - The fishing tackle market in China expanded from 23.4 billion yuan in 2018 to 31.8 billion yuan in 2023, achieving a CAGR of 6.3% [8]. - The market is expected to continue growing at a CAGR of 7.3% from 2023 to 2028 [8]. - The fishing equipment sector has diversified, offering products ranging from beginner kits to professional gear, catering to various fishing environments and conditions [8]. Group 3: Regional Distribution - The distribution of fishing-related enterprises in China is as follows: East China (36.68%), Central China (17.73%), North China (17.13%), South China (12.40%), Southwest (9.10%), Northwest (3.22%), and Northeast (3.74%) [6]. Group 4: Economic Impact and New Business Models - The fishing industry is evolving into a "fishing+" model, integrating various sectors such as tourism, events, and cultural experiences [12][21]. - Events like the China Shengzhong Lake International Fishing Competition have significantly boosted local economies, attracting over 400,000 tourists and generating substantial tourism revenue [16][21]. - The fishing economy encompasses diverse activities, including professional fishing, culinary experiences, competitive sports, and cultural tourism, indicating a broadening of market opportunities [21]. Group 5: Emotional and Social Aspects - Fishing has become a popular leisure activity for young people, providing a means of relaxation and emotional fulfillment amidst the pressures of urban life [18]. - The topic "The Joy of Fishing" on social media platform Xiaohongshu has garnered over 2.55 billion views, reflecting the cultural significance and community engagement surrounding fishing [18].