Core Viewpoint - The recent fireworks event involving the brand "始祖鸟" (Bird) and artist Cai Guoqiang has led to a public relations crisis, significantly impacting Anta Sports, which holds a 39.5% stake in the parent company of 始祖鸟, Amer Sports [4][7][8]. Group 1: Incident Overview - The fireworks show on September 19 sparked controversy, resulting in public backlash and apologies from both 始祖鸟 and Cai Guoqiang [4][6]. - The differing tones in the English and Chinese versions of the apology raised suspicions of insincerity, leading to further criticism [4][5]. Group 2: Impact on Anta Sports - Following the incident, Anta Sports' stock price fell sharply, opening down 4.6% and reaching a low of 7.28% during trading before closing down 2.22% [7]. - Despite a year-to-date increase of nearly 25%, Anta's stock remains significantly lower than its 2021 peak, indicating underlying performance issues [8]. Group 3: M&A Strategy and Challenges - Anta's aggressive M&A strategy has driven revenue growth from 13.35 billion yuan in 2016 to an expected 70.83 billion yuan in 2024, more than a fivefold increase [9][13]. - However, the company faces challenges in managing acquired brands, as many have not performed as expected, leading to concerns about the sustainability of growth through acquisitions [9][15]. Group 4: Future Outlook - Anta's recent financial results show a slowdown, with a 14.26% revenue increase to 38.54 billion yuan in the first half of the year, but a net profit decline of 8.94% to 7.03 billion yuan [17]. - The company is shifting its strategy towards international expansion, aiming to diversify its revenue sources beyond the domestic market, but results from these efforts have yet to materialize [19].
始祖鸟“惹祸”,2600亿的安踏背锅了
投中网·2025-09-23 07:05