痛骂西贝的年轻人，转头捧火了河南“预制菜之王”

Core Viewpoint - The article discusses the rapid growth and acceptance of the prepared food industry in China, highlighting the success of Anjii Foods as a leading player in this market despite negative perceptions surrounding pre-prepared meals [11][30]. Group 1: Industry Background - The prepared food industry is thriving, with Anjii Foods emerging as a dominant player, achieving revenue growth from 3.4 billion in 2017 to 15.1 billion in 2022 [28]. - The industry has its roots in Zhengzhou, where significant companies like Sanquan and Si mian originated, establishing a strong foundation for the prepared food market [19][17]. - Anjii Foods strategically avoided direct competition with established brands by focusing on less prioritized food categories and leveraging regional distribution channels [21][24]. Group 2: Consumer Behavior - Despite a growing trend towards freshly cooked meals, consumer demand for prepared foods remains strong, with Anjii's prepared food revenue share increasing from 28% to 31% in 2023 [40]. - The company capitalizes on consumer preferences by offering low-priced, high-quality prepared meals, which resonate well with the market [42][44]. - Anjii Foods has successfully identified and produced popular dishes, adapting to regional tastes and preferences, thus enhancing its market appeal [48][50]. Group 3: Market Dynamics - Controversies surrounding prepared foods have paradoxically benefited companies like Anjii, as public discussions lead to increased awareness and acceptance of the category [60][62]. - The upcoming national standards for prepared foods are expected to further legitimize the industry, potentially boosting market growth [61][64]. - Anjii Foods is also exploring international markets, aiming to address challenges like chef shortages and standardization in overseas Chinese cuisine [64][65].