告别“听不懂”！浙商银行创新形式普及金融知识，守护百姓“钱袋子”有妙招

Core Viewpoint - Zhejiang Merchants Bank organized the "2025 Financial Education Promotion Week" from September 15 to 21, focusing on real cases and high-risk scenarios to enhance public financial literacy and safety [2][16]. Group 1: Online Activities - The bank launched a themed live broadcast titled "Zhejiang Bank Consumer Protection · Anti-Fraud Laboratory," targeting high-risk scenarios in campuses, counties, and communities, using innovative formats to explain scams [4]. - The live broadcast attracted 151,000 viewers and received over 559,000 likes, with participants actively sharing anti-fraud tips in the comments [4]. - A series of online live broadcasts were conducted across 10 branches, simplifying complex financial concepts with relatable analogies, making financial knowledge more accessible [7]. Group 2: Offline Activities - The bank organized various offline activities to cater to different groups, including a financial knowledge flash event at Hangzhou Xiaoshan International Airport, providing fragmented financial knowledge to travelers [8]. - Specific activities were designed for vulnerable groups, such as DIY workshops for the elderly to help them recognize common scams [10]. - Interactive exhibition areas were set up in branch locations to educate customers on identifying fraudulent messages and using anti-fraud apps [10]. Group 3: Community Engagement - Since April, the bank has been promoting financial literacy in rural areas through the "Hundred-Thousand" initiative, collaborating with various organizations to extend its outreach [13]. - During the promotion week, events like the "Anti-Fraud Carnival" were held in rural areas, using local dialects to teach residents about fraud prevention in an engaging manner [13]. - The bank's efforts transformed passive learning into active engagement, making financial education more relatable and effective for the public [16].