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Core Viewpoint - The public fund industry is experiencing a trend of fee reductions, with various funds announcing lower management and custody fees to enhance investor returns amid declining yields [2][5][6]. Fee Reductions - Tianhong Fund announced a reduction in the custody fee for its Tianhong Yu'ebao money market fund from 0.08% to 0.07% effective September 23 [1][3]. - Other funds, such as E Fund and Guoxin Guozheng, also reduced their management and custody fees, with E Fund lowering its management fee from 0.20% to 0.15% and custody fee from 0.08% to 0.05% [5]. - The overall trend in the public fund industry is towards lowering various fees, including management, sales service, and custody fees, to improve investor returns [2][5]. Market Context - Despite the fee reductions, a significant number of money market funds still maintain sales service fees at 0.25%, which could erode investor returns as yields decline [2][7]. - As of September 23, 271 out of 356 money market funds had sales service fees exceeding the regulatory cap of 0.15% [7]. - The average 7-day annualized yield for these funds is 1.12%, with 22% of the funds yielding below 1% [7]. Asset Allocation and Yield Trends - The decline in yields is attributed to the pressure on the underlying assets of money market funds, which primarily invest in bank deposits, bonds, and repurchase agreements [7]. - As of Q2 2025, the asset allocation of money market funds was 54% in bonds, 27% in bank deposits, and 18.6% in repurchase agreements, indicating a strong correlation between fund yields and market interest rates [7]. Growth in Money Market Funds - Despite declining yields, money market funds have seen consistent growth in scale, becoming a major contributor to the rise in public fund assets [8]. - Factors contributing to this growth include low entry barriers, low risk, high liquidity, and the integration of money market funds with shopping scenarios, appealing to younger investors [8].