与李子柒决裂后，微念“B计划”的网红螺蛳粉出事了

Core Viewpoint - The article discusses the recent controversies surrounding the popular instant noodle brand "Chou Bao," highlighting consumer complaints about foreign objects found in the product and the company's inadequate response to these issues [2][9][22]. Group 1: Company Background - "Chou Bao" is a brand under Guangxi Weinian Industrial Co., Ltd., which was founded in 2013 by Liu Tongming, initially focusing on influencer marketing [13]. - The brand gained significant traction after the partnership with the well-known influencer Li Ziqi, which ended in 2021 due to disputes over equity and intellectual property [19][20]. - Following the loss of this key partnership, the company quickly launched the "Chou Bao" brand, leveraging its existing supply chain and distribution channels to achieve rapid sales growth [21]. Group 2: Consumer Complaints - Recent reports on social media have revealed multiple instances of consumers finding disturbing foreign objects, such as fingernails and cigarette filters, in "Chou Bao" noodle products [2][11][22]. - Customers have expressed frustration over the company's customer service, which has been characterized by dismissive responses and inadequate compensation offers, such as a mere refund of 100 yuan [12][22]. - The complaints highlight not only quality control issues in the production process but also deficiencies in the customer service system [22][23]. Group 3: Market Context - The instant noodle market, particularly the Luosifen (snail rice noodle) segment, has seen rapid growth, with the brand value projected to reach 15.051 billion yuan by 2025 [26]. - The competitive landscape is intensifying as traditional companies and new brands vie for market share, making it crucial for Weinian to balance expansion with product quality to maintain consumer trust [27].