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平安、太平等分红险保费增速超40%!太保、新华分红险新单期交增速超1000%,二季度分红险新单提速,三季度能否持续?
13个精算师·2025-09-23 16:00

Core Viewpoint - The article discusses the growth of participating insurance premiums in the first half of 2025, highlighting a shift towards these products amid changing market conditions and sales strategies. Group 1: Participating Insurance Premium Growth - In 2025, participating insurance premiums achieved positive growth for the first time in five years, with a growth rate of approximately 4% by the end of 2024 [3] - By mid-2025, the total participating insurance premiums reached around 500 billion, showing a year-on-year growth of about 1%, which is a slowdown compared to the previous year [3] - The slowdown in premium growth is attributed to a shift in sales focus from participating insurance to traditional insurance products through bank insurance channels [3][14] Group 2: Company Performance - Major companies like Ping An, Taiping, and Xinhua reported participating insurance premium growth rates exceeding 20% in the first half of 2025 [5] - Taiping Life's participating insurance premiums doubled, marking the fastest growth among peers, while Ping An's growth rate reached 41% compared to the same period in 2024 [6] - New single premium growth for participating insurance saw significant increases, with Xinhua's first-year premiums reaching 4.6 billion, reflecting a high-speed growth [9] Group 3: Distribution Channels - The individual agent channel has become a significant driver for participating insurance, with companies like China Life and Taiping reporting that over 50% of their new single premiums come from participating insurance [12] - The growth rate of participating insurance in the individual agent channel is notably higher than in the bank insurance channel, which has shifted focus to traditional insurance products [14] - In the second quarter of 2025, participating insurance premiums experienced a growth rate of approximately 90%, significantly outpacing traditional insurance's growth rate of around 20% [14] Group 4: Market Conditions and Future Outlook - The adjustment of preset interest rates for traditional and participating insurance has narrowed the gap, potentially accelerating the industry's shift towards participating insurance products [19] - The overall dividend realization rate for participating insurance products improved to 61.7% in 2024, up by 10.9 percentage points year-on-year, indicating a favorable environment for continued growth [19] - The article suggests that the combination of reduced interest rate disadvantages and improved dividend realization rates may support the ongoing development of participating insurance in the future [19]