都是晋江系企业，匹克混得也太差了

Core Viewpoint - After a decade of being delisted and becoming a "marginal player," Peak has returned to public attention, but the news is not positive, as the company is facing significant salary cuts for employees without prior notice [5][6]. Salary Cuts and Financial Performance - Peak's chairman, Xu Jingnan, announced salary reductions for various positions, with cuts of 10% for salaries between 5,000-10,000 yuan, 20% for 10,000-20,000 yuan, and 30% for positions above 20,000 yuan. Some positions in loss-making departments faced cuts of up to 50% [5]. - Despite the salary cuts, Peak donated 100 million yuan to a charity just a week before the announcement, highlighting a stark contrast between corporate responsibility and financial struggles [6]. - The company reported a cumulative loss of over 130 million yuan in its direct sales segment from January to July this year [5]. Strategic Goals and Historical Context - Xu Jingnan stated that Peak is formulating a ten-year plan aiming for over 10 billion yuan in exports and 20 billion yuan in domestic sales, with the core strategy being to "build an international brand for Chinese people" [8]. - Peak was once a leading brand in the sportswear industry, achieving a valuation of nearly 200 million yuan in 1997 and collaborating with NBA stars to enhance brand influence [9]. - However, the company faced challenges during the global financial crisis and subsequent market adjustments, leading to significant store closures and a decline in net profits [11][12]. Market Position and Competitors - Other brands like Anta and Li Ning adapted to market changes more effectively, with Anta increasing its market share through strategic acquisitions and operational improvements [14][17]. - Peak's revenue and profit have been declining, with a 6% drop in revenue in 2016, leading to its delisting from the Hong Kong Stock Exchange [16]. - In 2021, Peak appeared to show signs of recovery with a financing round that valued the company over 10 billion yuan, but it has since struggled to maintain momentum amid high inventory and competitive pressures [19][20]. Product Development and Market Trends - Peak attempted to innovate with the launch of the "PEAK-TAICHI" technology, which gained attention and significant sales during events like Double Eleven [20][23]. - However, as international brands re-entered the Chinese market and domestic competitors improved their technology, Peak's competitive edge diminished [20][23]. - The company has also lagged in the women's sportswear segment, with a significant imbalance in product offerings compared to men's [28][29]. Future Considerations - To regain market relevance, Peak needs to focus on internal management, employee welfare, R&D investment, and enhancing brand influence in professional sports [29].