21世纪经济报道·2025-09-23 15:34Core Viewpoint - The article highlights the significant increase in the activity of securities apps in August, driven by a bullish A-share market, innovative strategies from brokerages, and the integration of AI technology in services [1][6][16]. Market Performance - In August, the A-share market saw a strong performance, with the Shanghai Composite Index reaching a peak of 3888.6 points, marking a monthly increase of 7.97% [3]. - The average daily trading volume in A-shares was 2.31 trillion yuan, reflecting a month-on-month growth of 41.27% [3]. - The securities transaction stamp duty for August was reported at 25.1 billion yuan, a year-on-year increase of 225.97% [3]. User Engagement in Securities Apps - The monthly active user count for securities apps reached 173 million in August, a month-on-month increase of 4% and a year-on-year increase of 27.26%, setting a new record for 2025 [2][3][5]. - The top three third-party securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, maintained a dominant position, with active user numbers significantly higher than brokerage apps [8][10]. Factors Driving User Growth - The primary driver for the increase in app activity was the recovery of the A-share market, which boosted investor enthusiasm [6]. - Brokerages implemented innovative operational strategies during the "818 Wealth Management Festival," extending activities to enhance user engagement [6]. - The integration of AI technology in securities apps has enabled personalized services and precise investment advice, further attracting users [6][16]. Competitive Landscape - The competition among securities apps has intensified, with a clear distinction between the leading third-party apps and smaller brokerage apps [8][10]. - In August, the top three third-party apps had active user counts of 36.73 million, 17.90 million, and 12.58 million, respectively, while major brokerage apps like Huatai and Guotai Haitong also surpassed the 10 million mark [9][12]. Future Outlook - Analysts suggest that while the overall user base for securities apps is unlikely to drop sharply, the growth rate may slow down due to market fluctuations and reduced trading frequency among retail investors [13][14]. - The ability of securities apps to maintain user engagement will depend on their capacity to offer differentiated tools and services that cater to changing market conditions [14][17].