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华为,重磅新品发布
中国基金报·2025-09-24 10:53

Core Viewpoint - Huawei continues to lead the global wearable device market with innovative products and a comprehensive product line, as evidenced by the recent launch of the HUAWEI WATCH GT 6 series and other devices [1][9]. Summary by Sections HUAWEI WATCH GT 6 Series - The HUAWEI WATCH GT 6 series includes two models: 41mm and 46mm, with the GT 6 Pro available only in 46mm [4]. - The series features a significant battery capacity increase of 65% compared to the previous generation, with the GT 6 Pro and 46mm version offering up to 21 days of battery life under light usage, and the 41mm version up to 14 days [4][5]. - The GT 6 series incorporates an upgraded sensing system and supports cycling simulation power and automatic cycling recognition [4]. Pricing and Sales - The starting prices for the GT 6 series are 1588 CNY for the 46mm model and 1488 CNY for the 41mm model, with pre-sales starting on September 29 [5]. - The GT 6 Pro starts at 2488 CNY, with pre-sales beginning on October 14 [5]. - Cumulative global shipments of the WATCH GT series have exceeded 54 million units since its launch in 2018, maintaining Huawei's leadership in the wearable market [5]. HUAWEI FreeClip 2 Earphones - The HUAWEI FreeClip 2 earphones were also launched, featuring a starting price of 1299 CNY and available in three colors [6][7]. - The earphones utilize Huawei's third-generation audio chip and NPU AI processor, enhancing call quality and supporting various smart features [7]. Market Growth and Position - The global wearable device market is experiencing rapid growth, with IDC forecasting a 12.3% year-on-year increase in wrist-worn device shipments by Q2 2025 [9]. - Huawei holds a 20.2% share of the global market and has been the top seller for two consecutive quarters, while in China, it maintains a 33.4% market share [9]. - Since 2015, Huawei has shipped a total of 200 million wearable devices, showcasing its strong brand appeal and ecosystem integration [10]. Future Outlook - The wearable device market is expected to continue expanding, with the global market projected to exceed $100 billion by 2025, and the Chinese market surpassing 100 billion CNY [10]. - The growth of medical-grade wearable devices is particularly notable, with a compound annual growth rate exceeding 40% [10]. - Advances in AI technology and increasing consumer demand for health monitoring are driving the evolution of wearable devices from single-function products to comprehensive health management solutions [10].