余额宝12年来首次降费，收益率也跌到历史新低

Core Viewpoint - The article discusses the recent trend of fee reductions in money market funds, particularly focusing on Tianhong Yuerbao, which has lowered its custody fee for the first time since its inception, reflecting the pressure on fund yields and the competitive landscape in the market [3][4][5]. Fee Reduction in Money Market Funds - Tianhong Yuerbao has reduced its custody fee from 0.08% to 0.07%, which is expected to save investors nearly 80 million yuan annually based on its current scale of 793.219 billion yuan [4][5]. - The average 7-day annualized yield of money market funds has dropped to 1.24%, down 0.38 percentage points from the previous year, with Tianhong Yuerbao's yield hitting a record low of 1.02% [3][8]. - Over 50 money market funds have joined the fee reduction trend, with regulatory bodies also pushing for lower sales service fee caps [3][5]. Reasons for Fee Adjustments - The fee reductions are aimed at better meeting investors' needs and reducing their investment costs, as the overall yield of money market funds has declined [5][6]. - Regulatory guidance has played a significant role in prompting these fee adjustments, with new regulations suggesting a reduction in the maximum sales service fee for money market funds [5][6]. Market Trends and Impacts - There has been a significant decrease in the number of high-yield money market funds, with only 9 funds maintaining yields above 2%, compared to 69 last year [8]. - The decline in yields has led to some funds triggering contractual clauses for automatic fee reductions, impacting their operational strategies [9][10]. - As of June, over 40% of money market funds experienced a decrease in scale, indicating a shift in investor preferences and market dynamics [9][10]. Future Outlook - Analysts predict that the downward trend in money market fund yields may continue, potentially slowing growth in fund sizes as the yield advantage over deposits diminishes [10]. - Fund managers are advised to enhance their research capabilities and improve customer engagement to maintain competitiveness in a challenging market environment [10].